Welcome To
Blue AgriFood Advisory

About Us

Blue AgriFood Advisory was founded by Sam Gordon in response to one of the greatest challenges of our time: producing more food for a growing global population without accelerating climate change.

With over 30 years of experience developing aquaculture businesses, Sam has seen firsthand the mounting climate impacts on seafood production—catastrophic bushfires, floods, marine heatwaves, toxic algal blooms, unexplained mortalities, and emerging diseases.

He also encountered governance systems fragmented and outdated—regulatory frameworks built for stable ocean conditions that no longer exist, hampering innovation, slowing investment, and placing ambitious growth targets out of reach.

But where others see challenge, Blue AgriFood sees opportunity.

While the need for sustainable food systems is urgent and clear at the macro level, the micro-level realities for investors are complex—this is the paradox we aim to solve. Blue AgriFood Advisory was created to work alongside industry, government, and investors to build an investment-friendly environment that delivers both impact and returns.

The Global Food Challenge

By 2050, the world’s population will approach 10 billion. According to the Food and Agriculture Organisation (FAO), this will require a 70% increase in global food production compared to 2005–2007 levels—all within the constraints of a stressed planet:

• Freshwater: Agriculture already accounts for 70% of global freshwater use
• Land: Over 50% of habitable land is already used for agriculture
• Emissions: Food systems generate about 30% of human-caused greenhouse gas emissions

This is the defining challenge of our generation.

At the same time, sustainability is no longer optional. It’s an expectation from consumers, investors, and regulators alike.

The Blue Revolution: Aquaculture’s Promise

Aquaculture is the fastest-growing food production sector globally, expanding at 5–7% annually. It offers a unique pathway to meet rising protein demand while using fewer resources and generating lower emissions than land-based agriculture.

The World Bank estimates that by 2050, sustainable aquaculture could represent a $1.5 trillion investment opportunity and generate up to 22 million new jobs.

Our Services

Blue AgriFood Advisory provides advice to investors, companies, NGO’s, and governments to facilitate informed and confident decisions in the growth aquaculture sector. Blue AgriFood Advisory delivers independent, industry-specific insight, rigorous due diligence, and practical strategies that turn good ideas into sustainable, high-performing projects.

Work spans five focus areas:

• Investment & Strategy – validating opportunities, assessing risks, and shaping commercially viable, technically sound projects.
  

• Governance & Regulatory – advising on governance frameworks, licensing, compliance, and commercialisation pathways.
  

• Thought Leadership – contributing to industry dialogue through speaking, facilitation, and policy engagement.
  

• Climate Adaptation – identifying vulnerabilities and building resilience into operations and supply chains.
  

• Food Security – ensuring projects align with sustainable protein needs and support resilient food systems.
  
  

End-to-end understanding of the aquaculture value chain, from production systems to market access, knowledge to bridge the gap between ambition and execution. To ensure projects are not only investment-ready, but also resilient, responsible, and positioned for long-term success in a rapidly changing global environment.