Blue agrifood systems must scale sustainably to feed a world of 10 billion people.
We support organisations translating research and innovation into commercially viable food, feed, and marine ingredient supply chains.
What is Blue AgriFood?
Blue agrifood refers to the food system derived from aquatic environments — oceans, coastal waters, and inland waterways.
It encompasses the full value chain from production through to market, including wild fisheries, aquaculture, seaweed farming, aquatic food processing, blue biotechnology, and marine ingredients.
It is one of the most important and least understood food systems on the planet.
Fishing
Aquaculture
Seaweed
Food Processing
Biotechnology
Ingredients
What do we do?
Our advisory work is independent, market-facing, and grounded in firsthand commercial experience.
Research to Market — Translating research and innovation into commercially viable pathways
Industry Partnerships — Designing and supporting research–industry collaborations
Feasibility & Due Diligence — Commercial assessment of early-stage opportunities
Trials & Pilots — Supporting proof-of-concept through to early commercial scale
Regulatory Alignment — Navigating compliance across production and market access
Supply Chain Strategy — Reducing technical, regulatory, and market risk across the value chain
Who we work with?
Research Organisations Bridging the gap between scientific discovery and commercial application.
Early-Stage Companies Supporting founders and teams building in blue agrifood and marine ingredients.
Investors & Project Developers Providing commercial due diligence and market intelligence for investment decisions.
Government, NGOs & Industry Bodies Informing policy, strategy, and industry development programs.
Advisory Lead
Sam Gordon has spent more than thirty years building businesses and advocating for Australia's seafood industry. As founder of Blue Harvest and co-founder of South Coast Mariculture, he has operated across the full supply chain — from offshore marine leases to major retail partnerships with Coles, Woolworths and Costco.
In 2025 he stepped back from executive leadership to focus on what he sees as the defining challenge for the industry: adapting to climate change while building commercially viable pathways for new marine food and ingredient systems.
His advisory work draws on deep experience in commercialisation, stakeholder engagement, and regulatory navigation — built over a career that has included industry spokesperson roles, national leadership programs, and board-level governance across peak seafood bodies. He is a Churchill Fellow (1998).
Sam Gordon, Principal
Let’s Work Together
Sam works with organisations across Australia and internationally.
Sam Gordon
+61 400 224 823
Sydney / Canberra, Australia
